Aveliox vs Follow Up Boss.
One is an all-in-one platform at a flat price. The other is a best-of-breed CRM core owned by Zillow. Here's the honest comparison — including when FUB wins.
Read this first:I founded Aveliox, so discount my conclusions accordingly. To keep this useful anyway: every number below is FUB's published pricing or clearly marked as reported, the feature matrix doesn't hide what FUB does better, and there's a whole section on when you should buy FUB instead of us.
The short version: these two products have different theories of the world. Follow Up Bossbelieves you should buy the best CRM core and assemble the rest of your stack from specialists — and it's genuinely excellent at being that core. Avelioxbelieves the assembly itself is the problem: every seam between tools is a place leads leak, and every extra subscription is margin you don't keep. Which theory fits you determines which product you should buy. The Zillow data question sits on top of all of it.
What's in the box.
"Add-on" means a separate subscription or third-party tool is required.
| Capability | Aveliox | Follow Up Boss |
|---|---|---|
| CRM & contact timeline | Included | Included |
| Power dialer | Included | +$33/user/mo add-on |
| Email automations & drips | Included | Included (sequences) |
| AI marketing studio (listing graphics, auto-post) | Included | Not offered — needs Canva/other |
| Printed postcards | Included | Not offered — needs a mail vendor |
| Transaction management & milestones | Included | Not offered — needs Dotloop/SkySlope |
| E-signature | Included | Not offered — needs DocuSign/etc. |
| Reputation / review management | Included | Not offered |
| Buyer portals & listing alerts | Included | Not offered |
| IDX website + MLS feed | Higher tiers | Not offered — needs Sierra/Real Geeks/etc. |
| Open API & integration marketplace | Limited (newer platform) | 250+ integrations — best in class |
| Zillow Flex / Premier Agent fit | Standard lead ingestion | Native — Zillow owns FUB |
| Contract | None — cancel anytime | Month-to-month |
| Setup fees | None | None |
| Who owns the company | Independent (founder-owned) | Zillow Group |
| Client-data policy | Never sold, mined or shared | Nov 2025 policy permits 'mutual customer' data use |
The real math: total cost of stack
Bare FUB Grow ($58–69/user/mo) is cheaper than Aveliox Minimum ($149/mo). If a CRM core is all you need, FUB wins that line item and this section is over. But most agents running FUB also pay for the tools it expects you to bring:
- FUB Grow: $58–69/user/mo (Pro: $416–499/mo for 10 users; Platform: $833–1,000/mo for 30)
- Dialer add-on: +$33/user/mo
- IDX website: ~$99–360/mo (Real Geeks, Sierra, Agent Image, etc.)
- Email marketing: ~$30–100/mo (Mailchimp, BombBomb, etc.)
- Design tool: ~$13–30/mo (Canva Pro)
- Transaction management: ~$30–60/mo (often brokerage-paid, often not)
- E-signature: ~$25–65/mo (DocuSign et al.)
A typical working solo stack lands at $300–600/mo. Aveliox replaces that with one bill: Minimum $149/mo, Pro $399/mo, Elite $599/mo — everything above included on every tier, with only the IDX website + MLS feed gated to higher tiers. Teams: $299/seat; brokerages (16+): $199/seat. Your numbers will differ — which is why we built a calculator instead of asking you to trust a blog post.
Day to day: what each one feels like to run
Follow Up Bossfeels like a very good inbox for your leads. New inquiry arrives, it routes to the right agent, the action plan fires, the call list builds, and the smart lists keep everyone honest. Where it ends is where the rest of your stack begins: the lead goes under contract and you alt-tab to your transaction software; a listing goes live and you open Canva; a closing anniversary comes around and — in practice, for most agents — nothing happens, because the touchpoint lives in a tool that doesn't know your closing dates.
Avelioxfeels like one continuous record. The same contact that came in as a lead carries its conversations, its deal milestones, its signed documents, its review request and its anniversary postcard — so lifecycle follow-up isn't an integration project, it's a checkbox. The AI layer drafts the follow-up touches, scores who's heating up, and builds your daily priorities; you approve, it executes. The trade-off is the flip side of the same coin: you're adopting one opinionated workflow rather than assembling your favorite specialist tool in each category.
Switching: what it actually takes
FUB is not a hostage situation — you can export your contacts via CSV from its settings, and its API allows deeper extraction. Migration to Aveliox runs on our white-glove service, which is free on every plan — most agents are fully moved within the week: we import the database, rebuild your action plans as Aveliox automations, help you re-point lead sources, and you verify with test leads before anything goes live. Keep FUB running in parallel for a couple of weeks for safety. The full do-it-yourself version is documented step-by-step in our FUB database escape checklist.
When Follow Up Boss is the better choice
Credibility requires this section, so here it is, unhedged:
- You run on Zillow Flex or Premier Agent.Zillow owns FUB; the integration is native and the economics of your team are already entangled with Zillow's. Switching CRMs won't change that and may add friction.
- You depend on its integration marketplace. 250+ integrations means FUB connects to virtually everything. Aveliox is a newer platform; if a niche tool is load-bearing for your business, check our integrations first or stay put.
- You want a sub-$100 CRM core and nothing else. If you genuinely love your existing website, email tool and transaction software, FUB Grow is a great, cheap nucleus. Consolidation only pays if you actually consolidate.
If none of those describe you — and the idea of your database living inside Zillow bothers you — the switch math usually favors Aveliox, and the migration is free and done for you. The full export-to-verify playbook is in our FUB database escape checklist.
Aveliox vs FUB, answered.
Is Aveliox cheaper than Follow Up Boss?
Not as a bare CRM — FUB Grow at $58–69/user/mo costs less than Aveliox Minimum at $149/mo, and we won't pretend otherwise. Aveliox is cheaper as a stack: FUB needs an IDX website, dialer add-on ($33/user), email marketing, design and transaction tools bolted on, which typically totals $300–600/mo. Aveliox includes all of that at one flat price.
Does Follow Up Boss have transaction management?
No — FUB is deliberately a lead-conversion CRM. Contract-to-close checklists, milestone tracking and e-signature all require separate tools (Dotloop, SkySlope, DocuSign, etc.). Aveliox includes transaction management with milestone checklists and built-in e-signature on every tier.
Who owns my data in each CRM?
In Aveliox, you do — contractually. We never sell, mine or share your client data, and you can export everything anytime. Follow Up Boss is owned by Zillow Group, whose November 15, 2025 privacy-policy update permits Zillow to use 'mutual customer' data from agents' accounts. Read that policy before renewing; it's the single biggest non-product difference between these two.
Can Aveliox import my Follow Up Boss database?
Yes. You can export your contacts via CSV from FUB's settings, and Aveliox imports it — or our team does the whole migration for you free. White-glove migration is included on every plan, and most agents are fully moved within the week.
Which Aveliox plan matches my Follow Up Boss plan?
FUB Grow (solo/small team) maps to Aveliox Minimum ($149/mo) — except Minimum also includes the dialer, marketing studio, transactions and e-sign that Grow doesn't. FUB Pro (10 users, $416–499/mo) maps to Aveliox Team at $299/seat; FUB Platform (30 users) maps to Aveliox Brokerage at $199/seat. Aveliox Pro ($399) and Elite ($599) add the IDX website + MLS feed, which no FUB plan offers at any price.
Does Aveliox accept leads from Zillow and realtor.com?
Yes — Aveliox ingests leads from any source that can email or post a new lead, including the portals, your website forms and ad campaigns, then routes and follows up automatically. What we don't do is the deep Zillow Flex two-way integration — that's FUB home turf, and if Flex is your business model, that matters (see 'when FUB is the better choice').
When is Follow Up Boss the better choice?
Three honest cases: your team runs on Zillow Flex/Premier Agent economics and the native integration makes you money; you depend on niche tools from FUB's 250+ integration marketplace; or you only want a lead-routing CRM core under $100/user and already own the rest of your stack. In those cases, buy FUB.
Run the numbers on your own stack.
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